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Santa Cruz

In 1973, partners Doug Haut, Jay Shuirman and Richard Novak sold fibreglass raw materials to surfboard shops, Boat makers and guys that made fairings for race cars and tomato carriers. In late 1974 this guy Tony Roderick came into their surf shop with a revolutionary idea of blending a precision bearing, used in copy machines, with a urethane wheel. We helped him tweak it a bit so it would work, and thus spawned the Road Rider Wheel. NHS is still rolling 40 + years later, always innovating and always having fun.

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Santa Cruz MFG Dot Fade Tee Santa Cruz MFG Dot Fade Tee
MFG Dot Fade TeeSanta Cruz
Sale price$44.99
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Santa Cruz Vivid Dot Mono Bucket Hat Santa Cruz Vivid Dot Mono Bucket Hat
Vivid Dot Mono Bucket HatSanta Cruz
Sale price$44.99
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Rad Dot Hollow StickerSanta Cruz
Sale price$1.99
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Santa Cruz Screaming Wave Patch Carpenter Short Santa Cruz Screaming Wave Patch Carpenter Short
Screaming Wave Patch Carpenter ShortSanta Cruz
Sale price$79.99
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Santa Cruz Toxic Skull Tee Santa Cruz Toxic Skull Tee
Toxic Skull TeeSanta Cruz
Sale price$49.99
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Santa Cruz Rad Dot Hollow Backpack Santa Cruz Rad Dot Hollow Backpack
Rad Dot Hollow BackpackSanta Cruz
Sale price$74.99
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Shark Dot BoardshortSanta Cruz
Sale price$59.99
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Santa Cruz Aloha Dot Front Tee Santa Cruz Aloha Dot Front Tee
Aloha Dot Front TeeSanta Cruz
Sale price$49.99
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Santa Cruz Meek SC Slasher Tee Santa Cruz Meek SC Slasher Tee
Meek SC Slasher TeeSanta Cruz
Sale price$44.99
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Santa Cruz Screaming Hand Full 8.00In x 31.25In
Screaming Hand Full 8.00In x 31.25InSanta Cruz
Sale price$199.95
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Santa Cruz Classic Dot Cruzier Short Santa Cruz Classic Dot Cruzier Short
Classic Dot Cruzier ShortSanta Cruz
Sale price$49.99
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Santa Cruz Os Roskopp Break Center Tee Santa Cruz Os Roskopp Break Center Tee
Os Roskopp Break Center TeeSanta Cruz
Sale priceFrom $44.99
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Santa Cruz Screaming Wave Sleeves LS Tee Santa Cruz Screaming Wave Sleeves LS Tee
Screaming Wave Sleeves LS TeeSanta Cruz
Sale price$59.99
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Santa Cruz Screaming Wave Patch Tee Santa Cruz Screaming Wave Patch Tee
Screaming Wave Patch TeeSanta Cruz
Sale price$44.99
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Santa Cruz Screaming Wave Front Tee Santa Cruz Screaming Wave Front Tee
Screaming Wave Front TeeSanta Cruz
Sale price$49.99
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Santa Cruz Vivid Dot Mono Front Muscle Top Santa Cruz Vivid Dot Mono Front Muscle Top
Vivid Dot Mono Front Muscle TopSanta Cruz
Sale price$54.99
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Santa Cruz Vivid Dot Mono Front Tee Santa Cruz Vivid Dot Mono Front Tee
Vivid Dot Mono Front TeeSanta Cruz
Sale price$54.99
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Santa Cruz Rad Dot Hollow Tee Santa Cruz Rad Dot Hollow Tee
Rad Dot Hollow TeeSanta Cruz
Sale price$54.99
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Santa Cruz Rad Dot Hollow Front LS Tee Santa Cruz Rad Dot Hollow Front LS Tee
Rad Dot Hollow Front LS TeeSanta Cruz
Sale price$59.99
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Santa Cruz Classic Dot Backpack Santa Cruz Classic Dot Backpack
Classic Dot BackpackSanta Cruz
Sale price$64.99
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Santa Cruz Tropic Strip Santa Cruz Girls Cropped Pocket T-Shirt Santa Cruz Tropic Strip Santa Cruz Girls Cropped Pocket T-Shirt
Tropic Strip Santa Cruz Girls Cropped Pocket T-ShirtSanta Cruz
Sale price$54.99
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Santa Cruz Santa Cruz MFG Dot Mono Front Tee Dress Santa Cruz Santa Cruz MFG Dot Mono Front Tee Dress
Santa Cruz MFG Dot Mono Front Tee DressSanta Cruz
Sale price$59.99
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Santa Cruz Mushroom Wave Dot Splice Santa Cruz Girls Oversized T-Shirt Santa Cruz Mushroom Wave Dot Splice Santa Cruz Girls Oversized T-Shirt
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Santa Cruz SC Tropic Strip Santa Cruz Girls Track Shorts Santa Cruz SC Tropic Strip Santa Cruz Girls Track Shorts
SC Tropic Strip Santa Cruz Girls Track ShortsSanta Cruz
Sale price$59.99
Gold Tie Dye
In 1973, partners Doug Haut, Jay Shuirman and Richard Novak sold fibreglass raw materials to surfboard shops, Boat makers and guys that made fairings for race cars and tomato carriers. In late 1974 this guy Tony Roderick came into their surf shop with a revolutionary idea of blending a precision bearing, used in copy machines, with a urethane wheel. We helped him tweak it a bit so it would work, and thus spawned the Road Rider Wheel. NHS is still rolling 40 + years later, always innovating and always having fun.