Liquid error (sections/collection-banner line 125): invalid url input

Santa Cruz

In 1973, partners Doug Haut, Jay Shuirman and Richard Novak sold fibreglass raw materials to surfboard shops, Boat makers and guys that made fairings for race cars and tomato carriers. In late 1974 this guy Tony Roderick came into their surf shop with a revolutionary idea of blending a precision bearing, used in copy machines, with a urethane wheel. We helped him tweak it a bit so it would work, and thus spawned the Road Rider Wheel. NHS is still rolling 40 + years later, always innovating and always having fun.

Filters

Filters

$
to
$
94 products
Sort by
Sort by
New
Santa Cruz Classic Dot Patch Stretch Fit Cap Santa Cruz Classic Dot Patch Stretch Fit Cap
Classic Dot Patch Stretch Fit CapSanta Cruz
Sale price$39.99
Black
Tan
New
Santa Cruz Melting Hand Front Muscle Santa Cruz Melting Hand Front Muscle
Melting Hand Front MuscleSanta Cruz
Sale price$54.99
Sage
Vintage Blue
New
Santa Cruz MFG Cruzier Solid Beach Short Santa Cruz MFG Cruzier Solid Beach Short
MFG Cruzier Solid Beach ShortSanta Cruz
Sale price$49.99
Tan
Black
New
Santa Cruz Classic Dot Sticker
Classic Dot StickerSanta Cruz
Sale price$1.99
Red
New
Santa Cruz Classic Dot Air Freshener
Classic Dot Air FreshenerSanta Cruz
Sale price$9.99
Red
New
Santa Cruz Cali Cargo Short Santa Cruz Cali Cargo Short
Cali Cargo ShortSanta Cruz
Sale price$59.99
Black
New
Santa Cruz Aloha Dot Backpack Santa Cruz Aloha Dot Backpack
Aloha Dot BackpackSanta Cruz
Sale price$64.99
Iris
New
Santa Cruz Aloha Dot Lunchbox Santa Cruz Aloha Dot Lunchbox
Aloha Dot LunchboxSanta Cruz
Sale price$39.99
Iris
New
Santa Cruz MFG Dot Retro Short Santa Cruz MFG Dot Retro Short
MFG Dot Retro ShortSanta Cruz
Sale price$59.99
Light Indigo
New
Santa Cruz SC Tropic Bucket Hat Santa Cruz SC Tropic Bucket Hat
SC Tropic Bucket HatSanta Cruz
Sale price$44.99
Rose Tie Dye
New
Santa Cruz Aloha Stack Pencil Case Santa Cruz Aloha Stack Pencil Case
Aloha Stack Pencil CaseSanta Cruz
Sale price$19.99
Iris
New
Santa Cruz Oval Dot Splice Trucker Cap Santa Cruz Oval Dot Splice Trucker Cap
Oval Dot Splice Trucker CapSanta Cruz
Sale price$34.99
Black-White
New
Santa Cruz Aloha Dot Towel Santa Cruz Aloha Dot Towel
Aloha Dot TowelSanta Cruz
Sale price$59.99
Iris
New
Santa Cruz Sunrise Dot Front Swimsuit Santa Cruz Sunrise Dot Front Swimsuit
Sunrise Dot Front SwimsuitSanta Cruz
Sale price$59.99
Rose
New
Santa Cruz Oval Dot Splice Front Tee Santa Cruz Oval Dot Splice Front Tee
Oval Dot Splice Front TeeSanta Cruz
Sale price$44.99
Light Green
Pale Pink
New
Santa Cruz SC Tropic Backpack Santa Cruz SC Tropic Backpack
SC Tropic BackpackSanta Cruz
Sale price$64.99
Rose Tie Dye
New
Santa Cruz Mushroom Wave Dot Splice Sticker
Mushroom Wave Dot Splice StickerSanta Cruz
Sale price$1.99
Pale Pink
New
Santa Cruz SC Tropic Cap Santa Cruz SC Tropic Cap
SC Tropic CapSanta Cruz
Sale price$39.99
Light Green
New
Santa Cruz Aloha Stack Bucket Hat Santa Cruz Aloha Stack Bucket Hat
Aloha Stack Bucket HatSanta Cruz
Sale price$44.99
Iris
New
Santa Cruz MFG Retro Dot Reverse Tee Santa Cruz MFG Retro Dot Reverse Tee
MFG Retro Dot Reverse TeeSanta Cruz
Sale price$49.99
Black
White
New
Santa Cruz Sunrise Dot Trucker Cap Santa Cruz Sunrise Dot Trucker Cap
Sunrise Dot Trucker CapSanta Cruz
Sale price$34.99
Rose
New
Santa Cruz Classic Dot - Wallet Santa Cruz Classic Dot - Wallet
Classic Dot - WalletSanta Cruz
Sale price$24.99
Black
New
Santa Cruz Classic Dot Slides Santa Cruz Classic Dot Slides
Classic Dot SlidesSanta Cruz
Sale price$39.99
Black
New
Santa Cruz Classic Dot Pencil Case Santa Cruz Classic Dot Pencil Case
Classic Dot Pencil CaseSanta Cruz
Sale price$22.99
Black
In 1973, partners Doug Haut, Jay Shuirman and Richard Novak sold fibreglass raw materials to surfboard shops, Boat makers and guys that made fairings for race cars and tomato carriers. In late 1974 this guy Tony Roderick came into their surf shop with a revolutionary idea of blending a precision bearing, used in copy machines, with a urethane wheel. We helped him tweak it a bit so it would work, and thus spawned the Road Rider Wheel. NHS is still rolling 40 + years later, always innovating and always having fun.