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Santa Cruz

In 1973, partners Doug Haut, Jay Shuirman and Richard Novak sold fibreglass raw materials to surfboard shops, Boat makers and guys that made fairings for race cars and tomato carriers. In late 1974 this guy Tony Roderick came into their surf shop with a revolutionary idea of blending a precision bearing, used in copy machines, with a urethane wheel. We helped him tweak it a bit so it would work, and thus spawned the Road Rider Wheel. NHS is still rolling 40 + years later, always innovating and always having fun.

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Santa Cruz SC Tropic Strip Santa Cruz Girls Track Shorts Santa Cruz SC Tropic Strip Santa Cruz Girls Track Shorts
SC Tropic Strip Santa Cruz Girls Track ShortsSanta Cruz
Sale price$59.99
Gold Tie Dye
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Santa Cruz MFG Dot Mono Santa Cruz Girls Cropped Muscle T-Shirt Santa Cruz MFG Dot Mono Santa Cruz Girls Cropped Muscle T-Shirt
MFG Dot Mono Santa Cruz Girls Cropped Muscle T-ShirtSanta Cruz
Sale price$49.99
Pale Pink Tie Dye
Light Green Tie Dye
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Santa Cruz Shark Dot Velcro Wallet Santa Cruz Shark Dot Velcro Wallet
Shark Dot Velcro WalletSanta Cruz
Sale price$29.99
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Santa Cruz Screaming Hand Air Freshener
Screaming Hand Air FreshenerSanta Cruz
Sale price$9.99
Blue
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Santa Cruz Shark Dot Front Tee Santa Cruz Shark Dot Front Tee
Shark Dot Front TeeSanta Cruz
Sale price$49.99
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Santa Cruz Screaming Hand Large Sticker
Screaming Hand Large StickerSanta Cruz
Sale price$7.99
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Santa Cruz Screaming Wave Strip Crew Sock Santa Cruz Screaming Wave Strip Crew Sock
Screaming Wave Strip Crew SockSanta Cruz
Sale price$19.99
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Santa Cruz Screaming Wave Trucker Cap Santa Cruz Screaming Wave Trucker Cap
Screaming Wave Trucker CapSanta Cruz
Sale price$39.99
Black
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Santa Cruz Shark Dot Front Muscle T-Shirt Santa Cruz Shark Dot Front Muscle T-Shirt
Shark Dot Front Muscle T-ShirtSanta Cruz
Sale price$49.99
Black
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Santa Cruz Screaming Hand Sticker Santa Cruz Screaming Hand Large Sticker
Screaming Hand StickerSanta Cruz
Sale price$1.99
Blue
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Santa Cruz Toxic Skull Front LS Tee Santa Cruz Toxic Skull Front LS Tee
Toxic Skull Front LS TeeSanta Cruz
Sale price$59.99
White
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Santa Cruz Shark Dot Backpack
Shark Dot BackpackSanta Cruz
Sale price$69.99
Turquoise
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Santa Cruz Rad Dot Hollow Thongs Santa Cruz Rad Dot Hollow Thongs
Rad Dot Hollow ThongsSanta Cruz
Sale price$22.99
Black
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Santa Cruz Shark Dot Lunch Box Santa Cruz Shark Dot Lunch Box
Shark Dot Lunch BoxSanta Cruz
Sale price$34.99
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Santa Cruz Shark Dot Towel Santa Cruz Shark Dot Towel
Shark Dot TowelSanta Cruz
Sale price$59.99
Turquoise
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Santa Cruz Rad Dot Hollow Pencil Case Santa Cruz Rad Dot Hollow Pencil Case
Rad Dot Hollow Pencil CaseSanta Cruz
Sale price$19.99
Black Tie Dye
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Santa Cruz Shark Dot Sticker
Shark Dot StickerSanta Cruz
Sale price$1.99
Turquoise
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Santa Cruz Classic Dot Lunch Box Santa Cruz Classic Dot Lunch Box
Classic Dot Lunch BoxSanta Cruz
Sale price$34.99
Black
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Santa Cruz Classic Dot Large Sticker
Classic Dot Large StickerSanta Cruz
Sale price$7.99
Red
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Santa Cruz Crowded Hand Trucker Cap Santa Cruz Crowded Hand Trucker Cap
Crowded Hand Trucker CapSanta Cruz
Sale price$34.99
Sage
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Santa Cruz Meek SC Slasher Muscle Santa Cruz Meek SC Slasher Muscle
Meek SC Slasher MuscleSanta Cruz
Sale price$44.99
Natural
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Santa Cruz Classic Dot Cap Curved Peak Trucker- Youth Santa Cruz Classic Dot Cap Curved Peak Trucker- Youth
Classic Dot Cap Curved Peak Trucker- YouthSanta Cruz
Sale price$29.99
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Santa Cruz Melting Hand Tee Santa Cruz Melting Hand Tee
Melting Hand TeeSanta Cruz
Sale price$54.99
Vintage Blue
Sage
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Santa Cruz Classic Dot Thongs Santa Cruz Classic Dot Thongs
Classic Dot ThongsSanta Cruz
Sale price$22.99
Black
In 1973, partners Doug Haut, Jay Shuirman and Richard Novak sold fibreglass raw materials to surfboard shops, Boat makers and guys that made fairings for race cars and tomato carriers. In late 1974 this guy Tony Roderick came into their surf shop with a revolutionary idea of blending a precision bearing, used in copy machines, with a urethane wheel. We helped him tweak it a bit so it would work, and thus spawned the Road Rider Wheel. NHS is still rolling 40 + years later, always innovating and always having fun.