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Florence

Founded in partnership with 2X World Champion surfer and Olympian, John Florence, we provide modern utilitarian equipment for all sport conditions. John is best known for being one of the most influential & iconic athletes of this generation. A true modern day pioneer, he is an innovator in and out of the water. With interests that go far beyond the horizon, John’s goal in founding Florence was to make equipment that served his needs across all fields of play – true utilitarian sport solutions, manufactured through precision assembly and laser-focused on performance innovation.

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Florence Standard Issue Long Sleeve Hooded Rashguard Florence Standard Issue Long Sleeve Hooded Rashguard
Standard Issue Long Sleeve Hooded RashguardFlorence
Sale price$99.95
Silver
Black
Dark Navy
Thyme
Florence Sun Pro Long Sleeve Hooded UPF Shirt Florence Sun Pro Long Sleeve Hooded UPF Shirt
Sun Pro Long Sleeve Hooded UPF ShirtFlorence
Sale price$119.95
Black
Light Grey
Florence F1 Burgee Cordura Boardshort Florence F1 Burgee Cordura Boardshort
F1 Burgee Cordura BoardshortFlorence
Sale price$119.95
Black Mustard
Black White
Dark Brown
Charcoal Solid
Florence Airtex Long Sleeve Hooded Shirt Florence Airtex Long Sleeve Hooded Shirt
Airtex Long Sleeve Hooded ShirtFlorence
Sale price$129.95
Light Heather Grey
Heather Tropic Green Camo
Heather Vintage Khaki
Florence Windshield Long Sleeve Rashguard Florence Windshield Long Sleeve Rashguard
Windshield Long Sleeve RashguardFlorence
Sale price$139.95
Black
Thyme
Florence Windshield Long Sleeve Hooded Rashguard Florence Windshield Long Sleeve Hooded Rashguard
Windshield Long Sleeve Hooded RashguardFlorence
Sale price$159.95
Black
Florence Sun Pro Adapt Long Sleeve Hooded UPF Shirt Florence Sun Pro Adapt Long Sleeve Hooded UPF Shirt
Sun Pro Adapt Long Sleeve Hooded UPF ShirtFlorence
Sale price$129.95
Light Heather Grey
Heather Black
Heather Vintage Khaki
Florence Airtex Expedition Long Sleeve Shirt Florence Airtex Expedition Long Sleeve Shirt
Airtex Expedition Long Sleeve ShirtFlorence
Sale price$139.95
Vintage Khaki
Burnt Olive Camo
Florence Long Sleeve Utility Pocket Hooded Rashguard Florence Long Sleeve Utility Pocket Hooded Rashguard
Long Sleeve Utility Pocket Hooded RashguardFlorence
Sale price$129.95
Black
Silver
Dark Sage
Florence Standard Issue Boardshort Florence Standard Issue Boardshort
Standard Issue BoardshortFlorence
Sale price$89.95
Black
Mustard
Charcoal
Department Navy
Florence High Pile Utility Fleece Jacket Florence High Pile Utility Fleece Jacket
High Pile Utility Fleece JacketFlorence
Sale price$249.95
Thyme
Florence F1 Expedition Utility Pant Florence F1 Expedition Utility Pant
F1 Expedition Utility PantFlorence
Sale price$169.95
Vintage Khaki

Founded in partnership with 2X World Champion surfer and Olympian, John Florence, we provide modern utilitarian equipment for all sport conditions. John is best known for being one of the most influential & iconic athletes of this generation. A true modern day pioneer, he is an innovator in and out of the water. With interests that go far beyond the horizon, John’s goal in founding Florence was to make equipment that served his needs across all fields of play – true utilitarian sport solutions, manufactured through precision assembly and laser-focused on performance innovation.